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Understanding Customer Needs with the Jobs-To-Be-Done Framework
The Jobs To Be Done (JTBD) framework is a powerful tool for businesses to gain deep insights into customer motivations, leading to more successful product development and improved customer satisfaction. By aligning products with the real jobs customers are trying to accomplish, companies can build stronger, more meaningful connections with their target audience. The framework…
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Re: Was Design Thinking Designed To Not Work?
I came across an interesting article recently called Was Design Thinking Designed To Not Work? by Debbie Levitt on Medium that asks if IDEO’s approach scales to other organizations (and posits they don’t). It’s thought provoking, but after reading it, I came away feeling that it misses the mark. Design Thinking isn’t supposed to solve…
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Planning Poker for Sprint Planning
I found this resource when looking at an easy way to plan and prioritize during sprint planning. It works well for online, and inperson (as long as everyone has a laptop/computer/device). https://planningpokeronline.com/